SaaS Revenue Platform for CloudMetrics
Built a SaaS revenue analytics and optimization platform that identified $2.4M in annual recurring revenue opportunities.
The Challenge
CloudMetrics was churning 8% of MRR monthly — 4x the SaaS benchmark. They had no visibility into which customers were at churn risk until they cancelled. Expansion revenue from upsells was also significantly below benchmarks.
Our Solution
We built a SaaS health scoring platform that ingests product usage, billing, and support data to predict churn 60 days in advance with 88% accuracy. Automated playbooks trigger sales and success team actions based on health score changes.
Our Approach
The platform uses event streaming from their product database to score customers in real-time. ML models identify 23 behavioral signals correlated with churn. A/B tested intervention playbooks determined optimal timing and message content.
The churn prediction platform paid for itself in the first month. We've recovered $2.4M ARR and our expansion revenue is up 45%. TechVerse delivered exceptional value.
Project Details
Technologies Used
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